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What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill

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Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.

What can you add to Aristotle's three means of persuasion to make your ideas even more successful realities?

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TED-Ed Animations feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation? Nominate yourself here »

Meet The Creators

  • Educator Conor Neill
  • Artist Jason Permenter, Rebecca Whipple Silverstein, Saschka Unseld
  • Narrator Conor Neill

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