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What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill

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Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.

Where did Joshua Bell play for an audience of 1,000 people where most seats went for $100?

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Meet The Creators

  • Educator Conor Neill
  • Artist Jason Permenter, Rebecca Whipple Silverstein, Saschka Unseld
  • Narrator Conor Neill

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