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The sibling rivalry that divided a town - Jay Van Bavel and Dominic Packer

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2,101 Questions Answered

TEDEd Animation

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One day a pair of brothers working together as shoemakers had an explosive fight that split the family business in two. Over the coming years, this disagreement divided their town— residents and businesses chose sides. Could such a serious divide really be about shoes? Doesn’t it take more significant differences to produce this degree of conflict? Jay Van Bavel and Dominic Packer investigate.

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Imagine you were in a minimal group experiment and rather than being asked to allocate rewards, you had to allocate punishments to your in-group and the out-group. Do you think you would show the typical pattern of in-group bias? Why or why not?

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Meet The Creators

  • Educator Jay Van Bavel, Dominic Packer
  • Director Arvind Singh Jeena, Totem Creative
  • Narrator Addison Anderson
  • Art Director Nikhita Prabhudesai
  • Storyboard Artist Saakshi Sankhe
  • Animator Saakshi Sankhe, Ayush Redkar, Arnav Gaikwad
  • Compositor Arvind Singh Jeena
  • Music Weston Fonger
  • Sound Designer Weston Fonger
  • Director of Production Gerta Xhelo
  • Senior Producer Anna Bechtol
  • Associate Producer Sazia Afrin
  • Editorial Director Alex Rosenthal
  • Editorial Producer Dan Kwartler
  • Script Editor Soraya Field Fiorio
  • Fact-Checker Charles Wallace

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