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The sibling rivalry that divided a town - Jay Van Bavel and Dominic Packer

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TEDEd Animation

Let’s Begin…

One day a pair of brothers working together as shoemakers had an explosive fight that split the family business in two. Over the coming years, this disagreement divided their town— residents and businesses chose sides. Could such a serious divide really be about shoes? Doesn’t it take more significant differences to produce this degree of conflict? Jay Van Bavel and Dominic Packer investigate.

Social Psychologist Henri Tajfel and colleagues developed the minimal group paradigm to investigate:

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Meet The Creators

  • Educator Jay Van Bavel, Dominic Packer
  • Director Arvind Singh Jeena, Totem Creative
  • Narrator Addison Anderson
  • Art Director Nikhita Prabhudesai
  • Storyboard Artist Saakshi Sankhe
  • Animator Saakshi Sankhe, Ayush Redkar, Arnav Gaikwad
  • Compositor Arvind Singh Jeena
  • Music Weston Fonger
  • Sound Designer Weston Fonger
  • Director of Production Gerta Xhelo
  • Senior Producer Anna Bechtol
  • Associate Producer Sazia Afrin
  • Editorial Director Alex Rosenthal
  • Editorial Producer Dan Kwartler
  • Script Editor Soraya Field Fiorio
  • Fact-Checker Charles Wallace

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