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Why do people join cults? - Janja Lalich

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TEDEd Animation

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Today, there are thousands of cults around the world. Broadly speaking, a cult is a group or movement with a shared commitment to a usually extreme ideology that’s typically embodied in a charismatic leader. But what exactly differentiates cults from other groups – and why do people join them? Janja Lalich describes how cults recruit and manipulate their members.

All cults are religious.

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Meet The Creators

  • Educator Janja Lalich
  • Director Hernando Bahamon
  • Art Director Andrés Landazábal
  • Animator José Arce
  • Compositor Jorge Jaramillo
  • Composer Manuel Borda
  • Associate Producer Jessica Ruby
  • Content Producer Gerta Xhelo
  • Editorial Producer Alex Rosenthal
  • Narrator Addison Anderson

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