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TED-Ed

Why do people join cults? - Janja Lalich

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22,468 Questions Answered

TEDEd Animation

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Today, there are thousands of cults around the world. Broadly speaking, a cult is a group or movement with a shared commitment to a usually extreme ideology that’s typically embodied in a charismatic leader. But what exactly differentiates cults from other groups – and why do people join them? Janja Lalich describes how cults recruit and manipulate their members.

Watch the video and finish the Think section to complete the lesson.


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Meet The Creators

Educator
Janja Lalich
Director
Hernando Bahamon
Art Director
Andrés Landazábal
Animator
José Arce
Compositor
Jorge Jaramillo
Composer
Manuel Borda
Associate Producer
Jessica Ruby
Content Producer
Gerta Xhelo
Editorial Producer
Alex Rosenthal
Narrator
Addison Anderson

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