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We're building a dystopia just to make people click on ads - Zeynep Tufekci

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TED Talk

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We're building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies use to get you to click on ads are also used to organize your access to political and social information. Tufekci shares how the powerful might use AI to control us— and what we can do in response.

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  • Speaker Zeynep Tufekci

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