The key to media's hidden codes - Ben Beaton
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TEDEd Animation
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Colors, camera angles and logos in the media can all prompt immediate associations with emotions, activities and memories. Learn to decode the intricate system of symbols that are a part of everyday life -- from advertising messages to traffic signs.
Why do companies invest billions of dollars in advertising? Do you think it makes a big difference?
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Meet The Creators
- Educator Ben Beaton
- Artist Celeste Lai
- Director Jeremiah Dickey
- Animator Lisa LaBracio
- Narrator Ben Beaton
