The game layer on top of the world - Seth Priebatsch
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By now, we're used to letting Facebook and Twitter capture our social lives on the web -- building a "social layer" on top of the real world. In his talk, Seth Priebatsch looks at the next layer in progress: the "game layer," a pervasive net of behavior-steering game dynamics that will reshape education and commerce. (Filmed at TEDxBoston.)
Find out more about Seth Priebatsch's interesting career path at his TED bio page.
See how Seth's website, SCVNGR, is using gaming to create eating out and going places a much more fun and challenging experience while earning rewards.
Gaming can be brought into the real world in other ways, too. Watch Jane McGonigal's TED Talk on how she believes gaming can help to solve real-world problems.