The counterintuitive way to be more persuasive - Niro Sivanathan
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TED Talk
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What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.
How did experiment participants rate a drug’s severity when they were exposed to only the major side effects? What happened when they were exposed to both major and minor side effects?
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- Speaker Niro Sivanathan
