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The counterintuitive way to be more persuasive - Niro Sivanathan

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TED Talk

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What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.

What was the outcome of the dinnerware thought experiment?

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