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The counterintuitive way to be more persuasive - Niro Sivanathan

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  • TED Talk

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What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases — and reveals why brevity is the true soul of persuasion.


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  • Speaker Niro Sivanathan
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Customize this lesson

Create and share a new lesson based on this one.

About TED Talk Lessons

TED Talk Lessons are created by TED-Ed using phenomenal TED Talks. Do you have an idea for a lesson? Create it now using any video from YouTube »

Meet The Creators

  • Speaker Niro Sivanathan

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