Why videos go viral - Kevin Allocca
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TED Talk
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Kevin Allocca is YouTube's Trends Manager, and he has deep thoughts about silly web videos. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
Allocca argues that we’re experiencing “a new kind of media in a new kind of culture where anyone has access and the audience defines popularity.” Do you think this is true? And if it is, what are the benefits of living in this kind of culture? Are there any drawbacks?
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- Speaker Kevin Allocca
