How can you change someone's mind? (hint: facts aren't always enough) - Hugo Mercier
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35,271 Questions Answered
TEDEd Animation
Let’s Begin…
Why do arguments change people’s minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value.
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Meet The Creators
- Educator Hugo Mercier
- Director Biljana Labović
- Narrator Addison Anderson
- Animator Charlotte Arene
- Designer Charlotte Arene
- Sound Designer Weston Fonger
- Content Producer Gerta Xhelo
- Editorial Producer Alex Rosenthal
- Associate Producer Bethany Cutmore-Scott, Elizabeth Cox
- Script Editor Alex Gendler
- Fact-Checker Francisco Diez
