How can you change someone's mind? (hint: facts aren't always enough) - Hugo Mercier
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TEDEd Animation
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Why do arguments change people’s minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value.
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Meet The Creators
- Educator Hugo Mercier
- Director Biljana Labović
- Narrator Addison Anderson
- Animator Charlotte Arene
- Designer Charlotte Arene
- Sound Designer Weston Fonger
- Content Producer Gerta Xhelo
- Editorial Producer Alex Rosenthal
- Associate Producer Bethany Cutmore-Scott, Elizabeth Cox
- Script Editor Alex Gendler
- Fact-Checker Francisco Diez
