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TED-Ed

How can you change someone's mind? (hint: facts aren't always enough) - Hugo Mercier

2,236,513 Views

36,932 Questions Answered

TEDEd Animation

Let’s Begin…

Why do arguments change people’s minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value.

Watch the video and finish the Think section to complete the lesson.


About TED-Ed Animations

TED-Ed Animations feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation? Nominate yourself here »

Meet The Creators

Educator
Hugo Mercier
Director
Biljana Labović
Narrator
Addison Anderson
Animator
Charlotte Arene
Designer
Charlotte Arene
Sound Designer
Weston Fonger
Content Producer
Gerta Xhelo
Editorial Producer
Alex Rosenthal
Associate Producer
Bethany Cutmore-Scott, Elizabeth Cox
Script Editor
Alex Gendler
Fact-Checker
Francisco Diez

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