Why Starbucks failed in Australia
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Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. CNBC explains what went wrong.
Why was Starbucks not successful when it rapidly opened up multiple locations in Australia?
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- Video created by CNBC
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