Why Starbucks failed in Australia
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Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. CNBC explains what went wrong.
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Additional references
Why there are almost no Starbucks in Australia - CNBC
It's easy to find a Starbucks cafe almost anywhere in the world, but in Australia, there aren't that many. That's because in 2008, the company closed more than 70 percent of its underperforming locations, leaving only 23 Starbucks stores throughout the entire continent.
The real origin of the franchise
One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans describes the remarkable story of a beauty salon that allowed hundreds of women to own their own businesses.
Why do competitors open their stores next to one another?
Why are all the gas stations, cafes and restaurants in one crowded spot? As two competitive cousins vie for ice-cream-selling domination on one small beach, discover how game theory and the Nash Equilibrium inform these retail hotspots.
Additional references
Why there are almost no Starbucks in Australia - CNBC
It's easy to find a Starbucks cafe almost anywhere in the world, but in Australia, there aren't that many. That's because in 2008, the company closed more than 70 percent of its underperforming locations, leaving only 23 Starbucks stores throughout the entire continent.
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TED-Ed Best of Web are exceptional, user-created lessons that are carefully selected by volunteer teachers and TED-Ed staff.
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- Video created by CNBC
- Lesson Plan created by Cynthia Silva
