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Why Starbucks failed in Australia

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Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. CNBC explains what went wrong.

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Additional references


Why there are almost no Starbucks in Australia - CNBC

It's easy to find a Starbucks cafe almost anywhere in the world, but in Australia, there aren't that many. That's because in 2008, the company closed more than 70 percent of its underperforming locations, leaving only 23 Starbucks stores throughout the entire continent.

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