Why Starbucks failed in Australia
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Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. CNBC explains what went wrong.
Starbucks will be opening stores in Italy. How is Starbucks learning from their mistakes to make their franchise successful in a country that is already rich in cafe culture?
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- Video created by CNBC
- Lesson Plan created by Cynthia Silva
