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Why we love repetition in music - Elizabeth Hellmuth Margulis


26,215 Questions Answered

TEDEd Animation

Let’s Begin…

How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn’t just a feature of Western pop songs, either; it’s a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the ‘exposure effect,’ detailing how repetition invites us into music as active participants, rather than passive listeners.

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Meet The Creators

  • Educator Elizabeth Hellmuth Margulis
  • Director Andrew Zimbelman
  • Producer Andrea Sertz Jew, Nathan Jew
  • Composer Joshua Smoak, Alex Admiral Collier
  • Narrator Addison Anderson

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