Why good ideas get trapped in the valley of death— and how to rescue them
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TEDEd Animation
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All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that’s ok— if they don’t work, don’t fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.
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Meet The Creators
- Director Lisa LaBracio
- Narrator Jack Cutmore-Scott
- Storyboard Artist Wing Luo
- Illustrator Luísa Holanda
- Animator Murilo Jardim
- Art Director Luísa Holanda
- Music André Aires
- Sound Designer André Aires
- Hype Producer Taíla Soliman
- Hype Executive Producer Gabriel Garcia
- Director of Production Gerta Xhelo
- Editorial Director Alex Rosenthal
- Producer Bethany Cutmore-Scott
- Editorial Producer Elizabeth Cox
- Script Editor George Zaidan
- Fact-Checker Jennifer Nam
