Why good ideas get trapped in the valley of death— and how to rescue them
769,520 Views
6,580 Questions Answered
TEDEd Animation
Let’s Begin…
All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that’s ok— if they don’t work, don’t fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.
About TED-Ed Animations
TED-Ed Animations feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation? Nominate yourself here »
Meet The Creators
- Director Lisa LaBracio
- Narrator Jack Cutmore-Scott
- Storyboard Artist Wing Luo
- Illustrator Luísa Holanda
- Animator Murilo Jardim
- Art Director Luísa Holanda
- Music André Aires
- Sound Designer André Aires
- Hype Producer Taíla Soliman
- Hype Executive Producer Gabriel Garcia
- Director of Production Gerta Xhelo
- Editorial Director Alex Rosenthal
- Producer Bethany Cutmore-Scott
- Editorial Producer Elizabeth Cox
- Script Editor George Zaidan
- Fact-Checker Jennifer Nam
