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Why good ideas get trapped in the valley of death— and how to rescue them

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TEDEd Animation

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All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that’s ok— if they don’t work, don’t fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.

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Meet The Creators

  • Director Lisa LaBracio
  • Narrator Jack Cutmore-Scott
  • Storyboard Artist Wing Luo
  • Illustrator Luísa Holanda
  • Animator Murilo Jardim
  • Art Director Luísa Holanda
  • Music André Aires
  • Sound Designer André Aires
  • Hype Producer Taíla Soliman
  • Hype Executive Producer Gabriel Garcia
  • Director of Production Gerta Xhelo
  • Editorial Director Alex Rosenthal
  • Producer Bethany Cutmore-Scott
  • Editorial Producer Elizabeth Cox
  • Script Editor George Zaidan
  • Fact-Checker Jennifer Nam

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