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TED-Ed

Why good ideas get trapped in the valley of death— and how to rescue them

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6,885 Questions Answered

TEDEd Animation

Let’s Begin…

All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that’s ok— if they don’t work, don’t fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.

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Meet The Creators

Director
Lisa LaBracio
Narrator
Jack Cutmore-Scott
Storyboard Artist
Wing Luo
Illustrator
Luísa Holanda
Animator
Murilo Jardim
Art Director
Luísa Holanda
Music
André Aires
Sound Designer
André Aires
Hype Producer
Taíla Soliman
Hype Executive Producer
Gabriel Garcia
Director of Production
Gerta Xhelo
Editorial Director
Alex Rosenthal
Producer
Bethany Cutmore-Scott
Editorial Producer
Elizabeth Cox
Script Editor
George Zaidan
Fact-Checker
Jennifer Nam

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