Let’s Begin…

E-cigarettes and vapes have exploded in popularity in the last decade, especially among youth and young adults— from 2011 to 2015, e-cigarette use among high school students in the US increased by 900%. Biobehavioral scientist Suchitra Krishnan-Sarin explains what you're actually inhaling when you vape (hint: it's definitely not water vapor) and explores the disturbing marketing tactics being used to target kids.