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What makes someone vote against their political party? - Sarah Longwell

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TED Talk

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Our brains are hardwired to crave community and belonging — a tribal instinct that drives politics in the United States, says political strategist Sarah Longwell. She shares what she learned trying to convince people to vote against their political party in a recent election and shows why telling a better story about democracy is key to bridging the ideological divide.

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  • Speaker Sarah Longwell