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What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill

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Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.

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Meet The Creators

  • Educator Conor Neill
  • Artist Jason Permenter, Rebecca Whipple Silverstein, Saschka Unseld
  • Narrator Conor Neill

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Often referred to as the "poet of the violin," Joshua Bell is one of the world's most celebrated violinists. He continues to enchant audiences with his breathtaking virtuosity, tone of sheer beauty, and charismatic stage presence.
Aristotle (384 BC – 322 BC) was a Greek philosopher and polymath, a student of Plato and teacher ofAlexander the Great. His writings cover many subjects, including physics, metaphysics, poetry, theater, music, logic, rhetoric, linguistics, politics,government, ethics, biology, and zoology. Together with Plato and Socrates (Plato's teacher), Aristotle is one of the most important founding figures in Western philosophy. Aristotle's writings were the first to create a comprehensive system of Western philosophy, encompassing morality, aesthetics,logic, science, politics, and metaphysics.
Aristotle's Rhetoric is an ancient Greek treatise on the art of persuasion, dating from the 4th century BC. The English title varies: typically it is titled Rhetoric, the Art of Rhetoric, or a Treatise on Rhetoric.
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TED-Ed Animation lessons feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation? Nominate yourself here »

Meet The Creators

  • Educator Conor Neill
  • Artist Jason Permenter, Rebecca Whipple Silverstein, Saschka Unseld
  • Narrator Conor Neill

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