The walk from "no" to "yes" - William Ury
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William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East. (Filmed at TEDxMidWest.)
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William Ury talks about the importance of story-telling as a way to find the third side of a conflict. Have you ever had to stop and consider the story, the third side of a conflict? Did it help resolve the situation?
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- Speaker William Ury
