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The best way to apologize (according to science)


12,035 Questions Answered

TEDEd Animation

Let’s Begin…

Over the years, people have come up with some truly awful apologies. From classic non-apologies, to evasive excuses, and flimsy corporate promises, it’s all too easy to give a bad apology. Good apologies generally share certain elements, and considering these factors can help you make amends in a variety of situations. Explore what to do— and not to do— in order to deliver an authentic apology.

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Meet The Creators

  • Educator Kelso Harper
  • Director Vitalii Nebelskyi
  • Narrator Jack Cutmore-Scott
  • Storyboard Artist Solomia Zarazivska, Maxym Hnatyk
  • Animator Eugene Shargorodskiy, Ivan Masalitin, Anna Khomenko
  • Art Director Vitalii Nebelskyi
  • Composer Salil Bhayani, cAMP Studio
  • Sound Designer Chengqing Zhu, cAMP Studio
  • Director of Production Gerta Xhelo
  • Producer Anna Bechtol
  • Associate Producer Abdallah Ewis
  • Editorial Director Alex Rosenthal
  • Editorial Producer Dan Kwartler
  • Fact-Checker Charles Wallace
  • Expert Consultant Karina Schumann

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