The best way to apologize (according to science)
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Over the years, people have come up with some truly awful apologies. From classic non-apologies, to evasive excuses, and flimsy corporate promises, it’s all too easy to give a bad apology. Good apologies generally share certain elements, and considering these factors can help you make amends in a variety of situations. Explore what to do— and not to do— in order to deliver an authentic apology.
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TED-Ed Animations feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation? Nominate yourself here »
Meet The Creators
- Educator
- Kelso Harper
- Director
- Vitalii Nebelskyi
- Narrator
- Jack Cutmore-Scott
- Storyboard Artist
- Solomia Zarazivska, Maxym Hnatyk
- Animator
- Eugene Shargorodskiy, Ivan Masalitin, Anna Khomenko
