The best way to apologize (according to science)
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TEDEd Animation
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Over the years, people have come up with some truly awful apologies. From classic non-apologies, to evasive excuses, and flimsy corporate promises, it’s all too easy to give a bad apology. Good apologies generally share certain elements, and considering these factors can help you make amends in a variety of situations. Explore what to do— and not to do— in order to deliver an authentic apology.
Give an example of a poor apology, and explain how you might make it better. What is the essential difference?
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Meet The Creators
- Educator Kelso Harper
- Director Vitalii Nebelskyi
- Narrator Jack Cutmore-Scott
- Storyboard Artist Solomia Zarazivska, Maxym Hnatyk
- Animator Eugene Shargorodskiy, Ivan Masalitin, Anna Khomenko
- Art Director Vitalii Nebelskyi
- Composer Salil Bhayani, cAMP Studio
- Sound Designer Chengqing Zhu, cAMP Studio
- Director of Production Gerta Xhelo
- Producer Anna Bechtol
- Associate Producer Abdallah Ewis
- Editorial Director Alex Rosenthal
- Editorial Producer Dan Kwartler
- Fact-Checker Charles Wallace
- Expert Consultant Karina Schumann
