The art of choosing - Sheena Iyengar
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TED Talk
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Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. Sheena Iyengar studies how people choose (and what makes us think we're good at it).
During her talk, Iyengar identifies three basic American assumptions about choice. First, that the individual is the best person to make choices about things that affect him or her; second, the more choices, the better; and third, that one must never say no to choice. Pick one of these three assumptions and describe a personal experience that supports or contradicts it.
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- Speaker Sheena Iyengar
