The art of choosing - Sheena Iyengar
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TED Talk
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Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. Sheena Iyengar studies how people choose (and what makes us think we're good at it).
Iyengar and her colleague Mark Lepper did a series of studies involving 7- to 9-year-old children completing anagram puzzles. What cultural difference(s) did the study reveal?
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- Speaker Sheena Iyengar
