The art of choosing - Sheena Iyengar
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TED Talk
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Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. Sheena Iyengar studies how people choose (and what makes us think we're good at it).
Tomasz, a Polish man interviewed by Iyengar, commented: “I don’t need twenty kinds of chewing gum. I don’t mean to say that I want no choice, but many of these choices are quite artificial.” Do you think Americans are preoccupied with artificial or superficial choices? Why or why not? And if so, do you think this preoccupation prevents them from considering more important choices, or distracts them from recognizing areas where there are critical deficits or absences of choice?
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- Speaker Sheena Iyengar
