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Our buggy moral code - Dan Ariely

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TED Talk

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Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational -- and can be influenced in ways we can't grasp.

According to Ariely, why should we carry out systematic experimentation of our intuition?

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