Why videos go viral - Kevin Allocca
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TED Talk
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Kevin Allocca is YouTube's Trends Manager, and he has deep thoughts about silly web videos. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.
Allocca offers three reasons why videos go viral: the influence of “tastemakers,” community participation, and unexpectedness. What examples does he provide to support his argument? As you think about the viral videos that he shared, or others you’ve seen, can you suggest any other reason(s) that some videos become wildly popular?
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- Speaker Kevin Allocca
