Band-Aid is a classic example of brand genericization – goods whose brand name has become synonymous with the product, like Kleenex, Q-Tips, and Post-its. Click here for a Band-Aid timeline. This book also offers a comprehensive history of these handy bandages.

Earle Dickson created one of the most resilient products in consumer history: Band-Aids have repeatedly topped consumer trust surveys, supporting the argument that people return to brand names and respond to the idea of products “standing the test of time”. In recent years, Band-Aids have become increasingly personalizedeferencing different characters in pop culture to appeal to tailor its product to certain demographics.

Key words in Band-Aid advertising suggest safety, reliability and durability. Take a look at a classic commercial from the 1950’s here. Then, see how their branding and advertisements have evolved over time here.

The Band-Aid was long manufactured in a single colour termed “flesh”. This article details the lag in the creation of Band-Aids for non-Caucasian skin.