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How can you change someone's mind? (hint: facts aren't always enough) - Hugo Mercier


34,552 Questions Answered

TEDEd Animation

Let’s Begin…

Why do arguments change people’s minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value.

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TED-Ed Animations feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation? Nominate yourself here »

Meet The Creators

  • Educator Hugo Mercier
  • Director Biljana Labović
  • Narrator Addison Anderson
  • Animator Charlotte Arene
  • Designer Charlotte Arene
  • Sound Designer Weston Fonger
  • Content Producer Gerta Xhelo
  • Editorial Producer Alex Rosenthal
  • Associate Producer Bethany Cutmore-Scott, Elizabeth Cox
  • Script Editor Alex Gendler
  • Fact-Checker Francisco Diez

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