How blue jeans were invented | Moments of Vision 10
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Today, 96% of American consumers own at least one pair of jeans. But where did these durable duds come from? And how did they get so popular? Jessica Oreck shares the humble origins of blue jeans.
Additional Resources for you to Explore
Levi Strauss’ story appeals to nostalgic notions of the American Dream, with its connotations of innovation and entrepreneurship as well as an egalitarian attitude to clothes. Read more about this moment of vision here.
In an industry that is constantly changing in response to trends, for many jeans appeal on a cultural level whilst maintaining a sturdy image of comfort and durability. For many, Levi’s is still the original cowboy brand – see the company timeline in full at this site.
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Meet The Creators
- Educator Jessica Oreck
- Director Jessica Oreck
- Animator Jessica Oreck
- Composer Eli Janney, Nate Shaw
- Associate Producer Jessica Ruby
- Content Producer Gerta Xhelo
- Editorial Producer Alex Rosenthal
- Narrator Jessica Oreck