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Beware of nominalizations (AKA zombie nouns) - Helen Sword

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Few mistakes sour good writing like nominalizations, or, as Helen Sword likes to call them, zombie nouns. Zombie nouns transform simple and straightforward prose into verbose and often confusing writing. Keep your nouns away from elongating nominalizations!

“At their best, nominalizations help us express complex ideas. At their worst, they impede clear communication.” When should we use nominalizations, and why? When and why should we avoid them?

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Meet The Creators

  • Animator Bran Dougherty-Johnson
  • Sound Designer Hatfarm
  • Educator Helen Sword
  • Narrator Helen Sword

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