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Are all of your memories real? - Daniel L. Schacter

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20,318 Questions Answered

TEDEd Animation

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In a 1990’s study, participants recalled getting lost in a shopping mall as children. Some shared these memories in vivid detail, but there was one problem: none of these people had actually gotten lost in a mall. They produced these false memories after psychologists told them they’d gotten lost and parents confirmed it. So what’s going on? Daniel Schacter explores the fallibility of our memory.

In the ‘lost-in-the-mall’ study, what percentage of participants generated false memories of being lost in a mall when they were children?

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Meet The Creators

  • Educator Daniel L. Schacter
  • Director AIM Creative Studios, Ana Luísa Farinha
  • Narrator Addison Anderson
  • Storyboard Artist Ana Luísa Farinha
  • Illustrator Ana Luísa Farinha
  • Animator André Cunha, Cristina Neto
  • AIM Creative Studios Producer Tom Knight
  • Sound Designer André Aires
  • Music André Aires
  • Director of Production Gerta Xhelo
  • Editorial Director Alex Rosenthal
  • Producer Bethany Cutmore-Scott
  • Editorial Producer Elizabeth Cox
  • Script Editor Emma Bryce
  • Fact-Checker Eden Girma

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