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Are all of your memories real? - Daniel L. Schacter

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20,112 Questions Answered

TEDEd Animation

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In a 1990’s study, participants recalled getting lost in a shopping mall as children. Some shared these memories in vivid detail, but there was one problem: none of these people had actually gotten lost in a mall. They produced these false memories after psychologists told them they’d gotten lost and parents confirmed it. So what’s going on? Daniel Schacter explores the fallibility of our memory.

WatchThink 5 Multiple Choice &
3 Open Answer Questions Dig Deeper Learn More Discuss 1 Guided Discussion &
5 Open Discussions
In the ‘lost-in-the-mall’ study, what percentage of participants generated false memories of being lost in a mall when they were children?

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Meet The Creators

  • Educator Daniel L. Schacter
  • Director AIM Creative Studios, Ana Luísa Farinha
  • Narrator Addison Anderson
  • Storyboard Artist Ana Luísa Farinha
  • Illustrator Ana Luísa Farinha
  • Animator André Cunha, Cristina Neto
  • AIM Creative Studios Producer Tom Knight
  • Sound Designer André Aires
  • Music André Aires
  • Director of Production Gerta Xhelo
  • Editorial Director Alex Rosenthal
  • Producer Bethany Cutmore-Scott
  • Editorial Producer Elizabeth Cox
  • Script Editor Emma Bryce
  • Fact-Checker Eden Girma

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