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How to change your behavior for the better - Dan Ariely

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TED Talk

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What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).

What does "friction" mean in terms of social behavior?

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