Build a lesson around any TED-Ed Original, TED Talk or YouTube video
Create a Lesson

Why Starbucks failed in Australia

  • 2,850,516
    Views

  • 217
    Questions Answered


Let’s Begin…

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. CNBC explains what went wrong.

Create and share a new lesson based on this one.

About TED-Ed Selects

TED-Ed Selects are exceptional, user-created lessons that are carefully selected by volunteer teachers and TED-Ed staff.

Meet The Creators

Share

Additional Resources for you to Explore
Watch these recommended TED-Ed Lessons

The real origin of the franchise

One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans describes the remarkable story of a beauty salon that allowed hundreds of women to own their own businesses.

Why do competitors open their stores next to one another?

Why are all the gas stations, cafes and restaurants in one crowded spot? As two competitive cousins vie for ice-cream-selling domination on one small beach, discover how game theory and the Nash Equilibrium inform these retail hotspots.


Additional references


Why there are almost no Starbucks in Australia - CNBC

It's easy to find a Starbucks cafe almost anywhere in the world, but in Australia, there aren't that many. That's because in 2008, the company closed more than 70 percent of its underperforming locations, leaving only 23 Starbucks stores throughout the entire continent.

Customize This Lesson

Create and share a new lesson based on this one.

About TED-Ed Selects

TED-Ed Selects are exceptional, user-created lessons that are carefully selected by volunteer teachers and TED-Ed staff.

Meet The Creators

Share

Log In to Take or Create a Lesson

Log In to participate

Please Log In or Register to Apply

Please Log in to Access Leader Resources

If you have already logged into ted.com click Log In to verify your authentication. Click Register if you need to create a free TED-Ed account.
Log In    Register

Enter your name

Your name and responses will be shared with Cynthia Silva.

To track your work across TED-Ed over time, Register or Login instead.