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What happens when nature goes viral?

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Pristine areas with beautiful views are wonderful and amazing to visit. But over the past few years, little known hidden treasures like Horseshoe Bend have witnessed a dramatic increase in popularity. The main culprit for that uptick? Social media. So what happens to these places when they become suddenly popular? And what can we do to help? Vox investigates.

What is Horseshoe Bend?

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