What makes things cool?
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A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. The Atlantic explains the science behind why we like what we like.
WatchThink 2 Multiple Choice &
2 Open Answer Questions Dig Deeper Learn More Discuss 2 Guided Discussions &
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2 Open Answer Questions Dig Deeper Learn More Discuss 2 Guided Discussions &
4 Open Discussions
The industrial engineer mentioned in this video believed that in order "to sell something surprising, make it familiar," but "to sell something familiar, make it surprising." How does this relate to the example of the train design?
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TED-Ed Best of Web are exceptional, user-created lessons that are carefully selected by volunteer teachers and TED-Ed staff.
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- Video created by The Atlantic
- Lesson Plan created by Alexandra Panzer
