What makes things cool?
141,509 Views
6,982 Questions Answered
Best of Web
Let’s Begin…
A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. The Atlantic explains the science behind why we like what we like.
The industrial engineer mentioned in this video believed that in order "to sell something surprising, make it familiar," but "to sell something familiar, make it surprising." How does this relate to the example of the train design?
Sign in to answer questionAbout TED-Ed Best of Web
TED-Ed Best of Web are exceptional, user-created lessons that are carefully selected by volunteer teachers and TED-Ed staff.
Meet The Creators
- Video created by The Atlantic
- Lesson Plan created by Alexandra Panzer
