What makes things cool?
140,448 Views
6,972 Questions Answered
Let’s Begin…
A 20th century industrial designer, who created some of America’s most iconic looks, developed a theory of coolness that has been backed up by various scientific studies. The Atlantic explains the science behind why we like what we like.
About TED-Ed Best of Web
TED-Ed Best of Web are exceptional, user-created lessons that are carefully selected by volunteer teachers and TED-Ed staff.
Meet The Creators
- Video created by The Atlantic
- Lesson Plan created by Alexandra Panzer