Why Starbucks failed in Australia
Lesson created by Cynthia Silva using TED-Ed's lesson creatorVideo from CNBC YouTube channel
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Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand. CNBC explains what went wrong.
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- Video created by CNBC
- Lesson Plan created by Cynthia Silva
Avinisha Tiwari
Lesson completed
Would it be beneficial for Starbucks to have a comeback in Australia even though its reputation is gone and people prefer Gloria Jeans and local cafe's?
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