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The power of diverse thinking

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Success is no longer about individual talent, knowledge or skill. Success is about freeing ourselves from the blind spots that beset us all, and pooling our collective intelligence. In this RSA Short, best-selling author and columnist Matthew Syed shows where the best ideas come from and how we can apply these ideas to tackling the biggest challenges of our age.

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Despite our tendency to surround ourselves with those who share our opinions and beliefs, cognitive diversity is an essential component of innovation and solving increasing complex problems. In her TED Talk "How Diversity Makes Teams More Innovative, Rocio Lorenzo explains how companies can start producing more creative ideas by treating diversity like a competitive advantage.

The article "The Benefits of Cognitive Diversity" by Forbes argues that a business who hires more of the same stifles innovation and ends up with more the same.  Sara Canaday writes on the subject for Psychology Today, "A culture that encourages (explicitly or implicitly) conformity of thought breeds stagnation and imperils a company."

The Harvard Business Review article "Why Diverse Teams Are Smarter" by David Rock and Heidi Grant explores the scientific research behind the cognitive benefits of diverse teams. 

For practical strategies on fostering cognitive diversity in teams, the website of the Diversity and Inclusion Consulting firm Paradigm offers actionable tips

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  • Video created by RSA
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