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The new science of marketing

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Big data is redefining the relationship between companies and customers. Learn more in this video lesson and explore how it can impact your company today.

Which are the most interesting data points for you as you shape strategy and product offerings? [Note all that apply.] A: Past purchases B. Recent purchases C. Income D. Location E. Profession F. Age G. Gender H. Hobbies I. Civic Connections J. Other_______________

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