The new science of marketing

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Big data is redefining the relationship between companies and customers. Learn more in this video lesson and explore how it can impact your company today.


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Additional Resources for you to Explore
Use these articles and videos to further explore the science of marketing:Smarter marketing strategies focus on the new science of giving people what they want.Jer Thorp's TEDxVancouver talk teaches us about making data more human.New York Times details photographer Rick Smolan's new book in the article, Big data gets its own photo albumUncover suprising connections across many industries and companies In this business analytics video, Data trends let businesses spot new opportunitiesHarvard Business Review article, The management revolution, reminds us "You can't manage what you can't measure."
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Day-to-day uses for big data
What ways can you envision using big data and analytics in your day-to-day life?
03/25/2013 • 
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