Why good ideas get trapped in the valley of death— and how to rescue them
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All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that’s ok— if they don’t work, don’t fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.
What happens to the cost of new products, such as zero carbon technologies, when they are adopted worldwide and their demand increases?
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About Plan for Zero
Climate change is one of the biggest challenges we face today, and the stakes could not be higher. To avoid the worst effects of a warming world - which will be catastrophic - humans need to stop adding greenhouse gases to the atmosphere. TED-Ed created a video series which provides a plan to meet those goals, based on an urgent, authoritative book by Bill Gates, How to Avoid a Climate Disaster. Avoiding a climate disaster won’t be easy, but it’s possible. Learn more »
Meet The Creators
- Video created by TED-Ed
- Lesson Plan created by TED Ed
