Why good ideas get trapped in the valley of death— and how to rescue them
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TEDEd Animation
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All new products must pass through the "valley of death" before they reach the market. Many never make it out, and sometimes that’s ok— if they don’t work, don’t fill a need, or for any number of reasons. One of the fields where this problem is most pressing is zero-carbon technologies. Why is it vulnerable to this trap, and can we change it? Explore how to break the cycle of the funding gap.
What happens to the cost of new products, such as zero carbon technologies, when they are adopted worldwide and their demand increases?
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Meet The Creators
- Director Lisa LaBracio
- Narrator Jack Cutmore-Scott
- Storyboard Artist Wing Luo
- Illustrator Luísa Holanda
- Animator Murilo Jardim
- Art Director Luísa Holanda
- Music André Aires
- Sound Designer André Aires
- Hype Producer Taíla Soliman
- Hype Executive Producer Gabriel Garcia
- Director of Production Gerta Xhelo
- Editorial Director Alex Rosenthal
- Producer Bethany Cutmore-Scott
- Editorial Producer Elizabeth Cox
- Script Editor George Zaidan
- Fact-Checker Jennifer Nam
